Apple products are notoriously shiny and expensive, but if you rummage around the internet like a Womble on WImbledon Common you'll eventually find a few good deals here and there. Apple and their partners regularly run competitions to win iMac's and Powerbooks. There are also a number of online retailer, such as Boots who will offer you a variety of different electrical discount codes if you shop through their store. Deals vary from free delivery to free Mac software through the Apple store
UK neuroscientists have found that Apple imagery activates the same parts of the brain in Apple fanboys that religious imagery does in followers of that religion. In heated arguments on the Internet, some users sometimes say that Apple is like a cult, and it seems there might be at least some truth to that.
A recent BBC TV documentary, Secrets of the Superbrands, looked at why technology brands have become so popular. The first episode was focused on Apple, but it will move on to other companies, like Twitter, Facebook, and possibly even Microsoft and Google.