43 Do-It-Yourself Marketing Ideas To Start Today


43 Do-It-Yourself Marketing Ideas To Start Today

Alyssa Gregory
Web Pro Business

nowDid you know that June is National Entrepreneur Do-it-Yourself Marketing Month in the U.S.? I just learned that myself, but the good news is that it’s a timeless celebration. You can market yourself and your business on your own every single day…and you should!

Need some inspiration to get you started? Here are 43 do-it-yourself marketing ideas that you can start doing today:

  1. Start an e-mail marketing campaign
  2. Get listed in online industry directories
  3. Ask for and use client testimonials
  4. Sponsor a charity event or local sports team
  5. Design and schedule a free teleconference or webinar for your target market
  6. Create a unique selling proposition
  7. Comment on blog posts
  8. Do a wearable marketing (shirts, hats, bags) giveaway
  9. Get out in your community to promote yourself
  10. Toot your own horn
  11. Consider a direct mail campaign
  12. Do some pro bono work
  13. Package your products and services
  14. Monitor your online reputation
  15. Join a professional organization
  16. Promote someone else
  17. Start reviewing your website analytics
  18. Revamp your business card
  19. Develop productive relationships through social media
  20. Create a niche specialty
  21. Give back
  22. Make a point to show your clients you appreciate them
  23. Start writing and submitting articles online
  24. Get a vanity (and memorable) business phone number
  25. Offer incentives for referrals
  26. Develop personal relationships with your clients
  27. Plan a website redesign
  28. Spend some time sharpening up your site in terms of SEO
  29. Create an elevator pitch
  30. Clean up your e-mail signature
  31. Start thinking about holiday gifts for your clients
  32. Go viral
  33. Start a blog for your business
  34. Develop a pay-per-click campaign
  35. Update your portfolio
  36. Upsell when appropriate
  37. Look into conferences and networking events you can attend
  38. Sign up for the Help a Reporter Out (HARO) e-mail list
  39. Run a contest and give away a free “sample” service
  40. Get a strategic partnership going with a client or colleague
  41. Write and submit a press release
  42. Explore affiliate marketing
  43. Focus on word of mouth marketing

In compiling this list, I actually ended up making my own mini-marketing plan for the next few months and will be putting some of these into action. What marketing ideas would you add to this list? Do you plan to do to ramp up your marketing activities?

Image credit: Junior Gomes

Posted on June 30, 2009 in Web Pro Business. The views and opinions in this blog post are those of its author.

This post has 18 responses so far

  1. webmasterdubai

    hi im working in dubai, but now i want to work as freelancer in dubai i also has domain under my account, please can you tell how i can do more effective marketing for my work. or either i hire somebody to do market for me or freelancer marketer. im looking forward your reply.

    Posted on: June 30th 2009, 7:05 am
  2. LLInnovate

    Hi Alyssa. Great info, thank you. I was also not aware that June was National Entrepreneur Do-it-Yourself Marketing Month in the U.S. How did you learn of that?

    I also think it is important for entrepreneurs to exploit all avenues and strategies available to them for marketing their businesses and you have listed a great list of options for them to do no matter what business they may be in especially the off-line strategies.

    I own and utilize a lot of off-line marketing for my business however, I really like your suggestion #17 – Start reviewing your website analytics – as I feel that many online entrepreneurs may ignore this critical data.

    Thanks again,


    Posted on: June 30th 2009, 11:42 am
  3. ShayneTilley

    geez — better not let the other folks at SitePoint see this, or my to-do list is going to explode :). Great post BTW.

    Posted on: June 30th 2009, 12:35 pm
  4. LLInnovate

    Hi webmasterdubai,

    Develop your website first and then contact me and I will try my best to help you.

    Alyssa posted some great strategies but your site is not ready to go.


    Posted on: June 30th 2009, 1:40 pm
  5. Pain Free IT

    Very Good Post, you have mentioned a lot of great ideas that most people do not think about. most will only think of 1 or 2


    Posted on: June 30th 2009, 2:16 pm
  6. VionaTanady

    Great Post.. all those tips will help a lot i think..
    Thanks for sharing such a cool information..
    it really inspired me..

    GooD Day

    Viona Tanady

    All Internet Marketing Secret

    Posted on: June 30th 2009, 2:46 pm
  7. Sarah Nelson

    Great Post! I can’t wait to try the HARO list. Check out more ideas for DIY marketing at

    Posted on: July 1st 2009, 12:46 am
  8. web world guru

    this is excelent tips for maketing ideas, i have created a check list from this article and evaluating on how many marketing ideas i am currently working on.
    to my surprise i am just working on 13 strategies out of 43 :(

    will see how can i improve my count

    Posted on: July 1st 2009, 2:03 am
  9. paul

    Thanks for the great information. I need to market more often and more effectively and this will help.

    Posted on: July 1st 2009, 6:43 am
  10. valencio

    I will recommend using ePostMailer for all bulk email marketing needs. Its the best bulk email marketing software I have used so far.

    Posted on: July 1st 2009, 11:29 pm

    Nice article. Now with the exponential growth of online content and the rising cost of paid search, positive results are becoming increasing more difficult to attain. You should also consider today’s niche-oriented, social media infused directories. They are welcomed, needed, and making a comeback, big time.

    Posted on: July 2nd 2009, 1:02 am
  12. artemis

    That’s a very useful check-list of basic marketing techniques. I am looking for permanent and contract work in Somerset and I am already using 7 of these techniques and have short-listed another 20 to start implementing.

    Posted on: July 2nd 2009, 2:20 am
  13. Elena from TargetSpot Says

    #44: internet radio advertising

    Posted on: July 2nd 2009, 3:32 am
  14. Michele Butler

    These were great suggestions. Some of them I’m already doing, but I will implement the rest right away. As well, I find it great to be active on the social networking sites and can update all of them at once for you.

    Posted on: July 3rd 2009, 4:14 am
  15. @DanielleDaniels

    Wow! These are some great ideas, most of which I didn’t even think about to use in real estate. THANKS!!

    Posted on: July 3rd 2009, 11:49 am
  16. Seh

    Great list. One on there I am already putting to use is the video uploading. I mainly create short videos that lead to my website. Then I try to upload to as many places as possible. I get the best results from posting video free to they also help run a targeted keyword campaign to boost traffic from search engines.

    Posted on: July 4th 2009, 1:19 pm
  17. Francois

    This is an impressive list, a good start to brainstorm business idees with, and also a nice checklist to work with.


    Posted on: July 7th 2009, 11:17 am
  18. rokensa

    Very good complation of tips for small and medium business, thanks this was useful for us

    Posted on: July 30th 2009, 4:11 am

15 Must-Read Articles for Do-It-Yourself Marketing


15 Must-Read Articles for Do-It-Yourself Marketing Month

Alyssa Gregory
Web Pro Business
No Comments

It’s June, and that means we’re kicking off another “Do-It-Yourself” Marketing Month for entrepreneurs. In honor of the celebration, I’ve compiled a list of 15 DIY marketing articles to keep you busy.

The list includes a mix of SitePoint articles, as well as some of my other favorites from around the Web. I tried to include a lot of variety, so there should be something in here for everyone. Enjoy!

43 Do-It-Yourself Marketing Ideas To Start Today

A post written a year ago in celebration of this very month, including ideas from client testimonials, to going viral, to press releases.

75 Big Marketing Ideas for Small Marketing Budgets

A huge list of marketing ideas you can implement to grow your business regardless of the size of your marketing budget.

38 Marketing Mistakes That You Don’t Want to Make

A list of common but avoidable marketing mistakes.

A Marketing Plan Is The Single Most Powerful Small Business Marketing Tool On The Planet

Seven steps to creating a powerful small business marketing plan, plus a whole bunch of resources.

New Clients Now! Marketing Strategies for Freelance Success

A few basic steps for developing a marketing strategy that works and has a big impact.

How to Get and Keep Customers with a Marketing Kit

Learn how to create a marketing kit to get new customers.

4 Types of Marketing Strategies to Spice Up Your Campaigns

An overview of four types of marketing strategies for targeting your audience in a new way and adding some spice to otherwise stagnant campaigns.

How to Build an Email Marketing List

Some important things to keep in mind to make it easier for people to sign up (and stay subscribed) to your list.

5 Tips for Quick Social Media Success

Five tips that you can apply to your social media marketing efforts today and start seeing positive results almost immediately.

8 Risky Guerrilla Marketing Strategies to Get You Noticed

Eight ways to be bolder, riskier and more memorable in your marketing activities.

How To Create A Modern Press Release

An overview of press releases, when to write one and what you should include.

10 Small Business Social Media Marketing Tips

Ten great ways to leverage social media in your marketing efforts.

5 Strategies to Maximize Word of Mouth Marketing

A list of ways to make your word of mouth marketing more impactful.

How to Market Your Business on a Shoestring

A step-by-step guide to launching a Web development business on a shoestring budget.

3 Steps to Free Publicity for Your Business

A look at three steps you need to follow in order to get great free publicity.

So have you picked your favorites, added a few bookmarks and made some notes? What new DIY marketing activity will you try this month?

Image credit: icekitty37

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Posted on June 2, 2010 in Web Pro Business. The views and opinions in this blog post are those of its author.

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