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How to Turn Your Twitter Profile Page into an SEO Masterpiece

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If you have spent any time around social marketing you probably know that SEO and social media go hand and hand. (Well you have at least heard about it, right?) So, how do you turn your Twitter account into a search-able masterpiece? Why is this important? Ladies and gentlemen, hold on to your hats, press on and don’t worry, I will keep this in 5 year old terms (because that is how I think).

Let’s start off as if you are starting with a fresh profile. What is the first thing that you do when starting a twitter account? That is right, pick a name…

Picking a user name and actual name: Your twitter user name should include the keyword that you wish to rank high in. For example, if you want people to find your Twitter profile when they search for cupcakes, make sure that ‘cupcakes’ is in your name. @XYZcupcakes would be an appropriate example. It is usually a good idea not to use any dashes, make it short and easy to remember.

Next, with your actual name you can use your actual name, or take a step further and include the keyword again if it is appropriate (this doesn’t help with personalizing your account to you though). If you already have an account, you can fix this by logging into your Twitter account and clicking “Settings”. From there, change your ‘Name’. Do not change your ‘Username’.

What to do with your website URL…

Make sure not to use a link that has been shortened by using a shortner like bit.ly. Do however, get rid of the “www” because Twitter will only show the first 20 characters, it will help in allowing people to see the link before they click on it. If you need to change this, go into your Twitter account and click “settings”. From there go to the “Account” page and scroll halfway down the page.

Next is your bio…

This should be easy to include your keywords again. Make sure that your personality can shine through, but be short simple and to the point. You only have 160 characters and don’t waste them on words that have no search value. Consider this a to-the-point snapshot of who you are and how you want to be perceived and also is what a lot of people use to determine if they are going to follow you or not (but, only if they are interested in a real give and take twitter relationship). Keep in mind that Google will sometimes include your location in this. Make sure that you give a good location.You can fix this by logging into your Twitter account and clicking “Settings”. From there, change your “One Line Bio”.

You can even SEO your Twitter pic (avatar)…

Yes, you can even SEO your profile picture! You can’t add tags but, you can rename the photo before you upload it that way when it shows up in the URL it will have the keywords that you named. Be careful not to add spaces. Doing that will not translate the link very well. I don’t recommend changing your profile picture but, I would recommend changing the name of the profile picture and re-uploading it. You can do this by clicking on “Settings” and then “Picture”.

Burn Baby Burn…

Burn Your Twitter feed: Why would you want to use an RSS feed for Twitter? Well, by using RSS, people can subscribe to your posts (and in this case Tweets) and get instant feeds sent to them. Just like a blogger would use RSS feeds to increase their popularity with search engines and help draw traffic to their blogs, you can use RSS feeds to do the same for your Twitter account. So, how do you go about doing this you say? I will show you how to set this up in Google FeedBurner.

First you go to FeedBurner. If you have a gmail account you can sign in with this. Otherwise, sign up for a new account.

Next, in a different window open up your Twitter account and scroll down to the middle of your Twitter page and click on the RSS feed icon. Next go to the top of the page and copy the URL. (It should look similar to this: http://twitter.com/statuses/friends_timeline/104933666)

Next, paste it into FeedBurner. Then make sure that you add your user name and password so that it won’t be locked when people try and look at the feeds (Use the same format as the highlighted text: http://username:password@twitter.com/statuses/user_timeline/15473972.rss). Click next and you have just RSS’d your twitter profile!

Last, go through the dashboard and choose important options for your chosen use of your feed. You can share widgets, add pictures, set up a title for the feed and make sure that it pings (connects) with search engines.

Tweet This…

Make sure that your tweets contains keywords and phrases that you want search engines to pick up. Also, make sure to occasionally use #hashtags. Search engines are already ranking these and this will also help tweeps find you in Twitter search.

You’re My Favorite…

Twitter Favorites with Keywords: Make sure that some of your favorite tweets contain keywords, key phrases and relevant links.

Tiny?

Tinyurl.com your links. By Using a shortener like Tinyurl, search engines will recognize the link and rank them.

Build it and They will Come…

By actively following other and having others follow you, you increase awareness with search engines.

The Missing Link…

This is probably the most important part of your Twitter SEO. Make sure that you are submitting your Twitter profile and RSS feeds to directories. Also, be sure to add your twitter user name in blog posts and forums. This will allow you to get noticed by more people, more often, resulting in a larger and diverse following and higher page ranks.

Congratulations – You now have one of the most searchable profiles on Twitter!